Our business could not be successful without a strong commitment to social and economic development, environmental stewardship and keen business acumen. If any of these three pillars falter, the other two are also weakened and the whole company suffers. While many traditionally view these three as conflicting, we find they are increasingly symbiotic.
We create social and economic impacts in the communities neighbouring our forests so that they benefit from our existence as a large landholding investment and help us mitigate risks like fire, theft, and grazing.
It is expensive and increasingly difficult to acquire new land. Therefore, we have to take good care of the land we currently manage so that we can continue to grow trees productively on the same land for many decades to come.
Finally, in order to be truly sustainable, we need to be profitable, commercially savvy and make decisions that also serve the financial interests of the company.
The New Forests Company is redefining the role of companies as drivers of economic and social development in 21st century Africa through a Shared Value business model that we created to redistribute the value generated across our broad spectrum of stakeholders as well as our patient, committed shareholder.